Liddell Thomson brings a unique understanding of the challenges of the online world and we combine this with our experience in corporate communications to offer practical ways of engaging successfully in this rapidly evolving business environment, where social networking is increasingly a key driver of opinion on all aspects of our lives.

New technology is bringing new challenges to the corporate world by becoming outdated the moment it is released, trends that change overnight and consumers driving the conversation. Where traditional media used to be the only way to communicate with customers and stakeholders, every internet user now has the ability to create their own conversation. Never before has there been the opportunity to create closer links with customers, suppliers and improve employee relations.

We have advised a diverse range of clients in a number of sectors on the opportunities and challenges brought by social media and other online fora, particularly for customer facing organisations. We are attuned to the subtleties of working in the online environment and develop our bespoke social media strategies using our knowledge and experience of online communities.

We are adept at ensuring our clients have the knowledge and tools to make the most of their online communication. We have experience of engaging with a broad range of social media channels to increase the visibility of our clients' brands online and broaden the reach of their messages. We regularly present updates and training on digital media to our clients - ensuring that they and we maintain an up to date appreciation and understanding of this evolving communication environment.