How a place looks, how locals feel and talk about it and the industries and businesses located there are all part of a complex mix of ingredients that contribute to the overall perception of a place.
While visual, or verbal imagery, has a powerful influence on perceptions, ultimately it is the direct experience of the place and interaction with its people that makes the most impact.

Imagery and marketing techniques alone cannot make a real difference. Changes in attitudes and behaviour and new thinking require a different kind of partnership between the public and private sector that acknowledges their mutual dependency and shared goals. A place making strategy that brings together all relevant parties behind a focused approach, co-coordinated effort and investment, has the best chance of delivering a sustained, successful and cost-effective outcome.

We have extensive experience of delivering effective branding, place promotion and marketing communications projects in both the public and private sector. It is our view that as well as developing the place promotion strategy, it is important to look at the communication culture and levels of engagement between the service providers and intermediaries to encourage and facilitate the successful implementation of the brand and the strategy.